H&M recently announced it partnership with superstar Beyonce for its summer collection 2013. She will appear in TV as well and print as in featured pieces from H&M summer collection. The campiagn was shot on the tropical beaches of Nassau, Bahamas by photographers Inez & Vinoodh with the commercial being directed by Jonas Åkerlund.

The campaign introduces "Beyoncé as Mrs. Carter in H&M” and express the element of different emotions of women with the use of fire, water, air and wind. Beyonce work closely with H&M in-house design team infusing her personal style. The clothing will be available beginning May in H&M stores worldwide and online. The campaign features swimwear and beachwear. Beyonce will be featured wearing flowing sun dress, bodycon dress and bikinis which all are key pieces from the H&M summer collection 2013.

Soles4Souls, the international shoe charity collects new shoes to give relief to the victims of poverty and collects used shoes to support micro-enterprise efforts to eradicate poverty. Sole4souls looks for companies in the apparel and footwear industry to partner with to battle for the lives of people in natural diasters and to combat poverty.

Soles4souls is partnering with Planet Flops who make flip flops made of natural rubber and from every one flipflop purchased one goes to provide footwear to an impoverish adult and/or child in developing nations. It’s called the “Buy one, Give One” campaign. Planet Flop also has the Buy one Plant program that plants a tree in the Brazilian rainforest for every pair of its flip flop sold on its website. Soles4Souls’ other two divisions, Clothes4Souls and Hope4Souls.